10 Best Shampoos for German Shepherds in 2023 – Reviews & Buyer’s Guide

Categorized as Buyer's Guide & Reviews, Grooming
best dog shampoos for german shepherds

German shepherd owners know all too well the challenges that come with finding the right shampoo for their beloved furry friends. All too often, they find themselves in the shampoo aisle staring at an overwhelming array of options, wondering which one is best for their pup.

To make matters worse, many shampoos are marketed as being “for all dog breeds,” making it even harder to choose. In reality, though, not all shampoos are created equal.

German shepherds have a thick coat that is prone to tangles and matting, so it’s important to find a shampoo that will cleanse their coat without stripping it of its natural oils.

Additionally, German shepherds are susceptible to skin allergies, so it’s important to find a hypoallergenic shampoo that won’t irritate their skin.

With so many factors to consider, it’s no wonder German shepherd owners often find themselves feeling overwhelmed when shopping for shampoo. That’s where our reviews and buyer’s guide come in.

We’ve done the research so you don’t have to, and we’ll help you find the perfect shampoo for your German shepherd.

We’ll also give you some tips on how to use it effectively, so you can keep your dog healthy and happy. So, if you’re looking for the best German shepherd shampoo on the market, look no further than our reviews and buyer’s guide.

Contents show

Our Picks for The Best Shampoos for German Shepherds

Best Shampoos for German Shepherds Reviewed

1. Organic 5 in 1 Oatmeal Dog Shampoo & Conditioner (Best for Regular Cleansing)

Organic 5 in 1 Oatmeal Dog Shampoo & Conditioner is our pick for the best German shepherd shampoo for everyday cleansing. This miracle worker is made with the finest ingredients, including Aloe Vera Gel, Organic Almond Oil, and Oatmeal.

The oatmeal helps to soothe dry skin, while the almond oil provides a healthy coat. The aloe vera gel is excellent for keeping your pup’s coat looking shiny and healthy.

This product is also paraben-free, sulfate-free, alcohol-free, and soap-free, so you can be confident that it won’t harm your dog in any way.

Just a few washes with this shampoo and your dog will be smelling fresh as a daisy – or at least, fresh as a non-smelly dog.

While this shampoo was generally very well-received by dog parents, some said that it did not assist with their dogs’ sensitive skin.


  • Safe and gentle for regular use.
  • Made with the finest ingredients.
  • Free of harmful chemicals.
  • Protects and moisturizes the skin.
  • Help relieve skin conditions.


  • Some dogs with sensitive skin did not respond well to this shampoo.

2. Pride and Groom The Shedder Dog Shampoo (Best Premium Shampoo)

Pride and Groom The Shedder Dog Shampoo is our pick for the best premium German shepherd shampoo. This top-of-the-line product is made with all-natural ingredients such as avocado oil for hydration and itchiness relief, and marshmallow root for killing bacteria and healing hot spots.

This shampoo is also super moisturizing for the coat and the skin beneath. It helps to keep your pup’s skin healthy and hydrated, while also helping with any dryness or itchiness they may have been experiencing.

We’ve used other premium dog shampoos before, but this one is by far the best. It’s definitely worth the extra money. Plus, the cone-shaped AppCap makes it easy to dispense the right amount of shampoo without making a mess.

The only downside to this shampoo is that it is on the pricier side. However, considering the quality of the ingredients and the results you’ll get, we think it’s definitely worth the investment.


  • Made with all-natural ingredients.
  • Super hydrating and moisturizing.
  • Help heal skin conditions.
  • The cone-shaped AppCap allows for flow control and easy dispensing.


  • On the pricier side.

3. earthbath Oatmeal & Aloe Pet Shampoo (Best For Sensitive Skin)

German shepherds are also notoriously prone to sensitive skin, which can cause a whole host of problems.

From itchiness and redness to hair loss and hot spots, sensitive skin can be a real nightmare for both dog and owner. Fortunately, there is a solution: earthbath Oatmeal & Aloe Pet Shampoo.

The colloidal-oatmeal-and-aloe formula is designed specifically for dogs with sensitive skin. It helps to relieve itchiness, redness, and dryness, while also balancing the pH levels of the skin.

This shampoo is also free of any harsh chemicals, sulfates, or artificial fragrances, so you can be confident that it won’t aggravate your dog’s sensitive skin. Plus, it’s gentle enough for puppies and senior dogs.

While the earthbath Oatmeal & Aloe Pet Shampoo is great for dogs with sensitive skin, it does have a few drawbacks.

One of the biggest complaints is that it has barely any scent, so if you’re looking for a shampoo that will leave your dog smelling fresh and clean, this is not the product for you.


  • Formulated specifically for dogs with sensitive skin.
  • Relieves itchiness, redness, and dryness.
  • Balances the pH levels of the skin.
  • Free of harsh chemicals, sulfates, and artificial fragrances.


  • Doesn’t have much of a scent.

4. Burt’s Bees for Dogs Oatmeal Dog Shampoo (Best Affordable German Shepherds Shampoo)

We all want the best for our shepherds, but sometimes our wallets just don’t agree.

However, that doesn’t mean we should skimp on quality when it comes to our furry friend’s hygiene. Burt’s Bees is an affordable option that contains just-as-good ingredients as more expensive shampoos.

It is a safe and gentle option that’s formulated with ingredients like colloidal oatmeal, honey, and beeswax. The oatmeal helps to soothe dry and itchy skin, while the honey and beeswax provide a protective barrier.

Plus, the shampoo is pH-balanced and free of harsh chemicals, sulfates, and parabens. So you can feel good about using it on your four-legged friend.

One common complaint about the Burt’s Bees for Dogs Oatmeal Dog Shampoo is that it doesn’t come with a conditioner despite being marketed as a 2-in-1 shampoo and conditioner.

This can be a bit of a downside, as it can be difficult to get the shampoo to lather up properly without a conditioner. However, this shampoo still does a great job of cleaning your dog’s skin and coat.


  • Affordable.
  • Contains all the same good ingredients as more expensive shampoos.
  • pH-balanced and free of harsh chemicals, sulfates, and parabens.


  • Doesn’t come with a conditioner.

5. PetAg Fresh ‘n Clean Scented Dog Shampoo (Best-smelling Shampoo)

Have you ever been walking down the street and been greeted by a dog that smells so bad you can’t help but hold your breath? Or worse, have you ever had a dog that smelled so bad you were afraid to get too close?

If so, then you know just how important it is to find a shampoo that will leave your German shepherd smelling fresh and clean.

According to many groomers, the PetAg Fresh ‘n Clean Scented Dog Shampoo is the best smelling shampoo on the market. The refreshing floral fragrance clings to your shepherd’s coat long after the bath, leaving them smelling great for days.

And, it’s not just the scent that’s impressive. This shampoo is also formulated with quality ingredients like aloe vera, which help to soothe and condition the skin and coat.

The downside was that a few dog parents complained about the packaging. The bottle lid was broken when they received it, and some of the shampoos leaked out.


  • A fresh floral fragrance that clings to your dog’s coat.
  • Formulated with quality ingredients like aloe vera.
  • Contains moisturizer to condition the skin.


  • Some packaging issues.

6. SPA by TropiClean Fresh Shampoo for Pets (Best Calming Shampoo)

A good dog shampoo should not only clean your animal’s fur, but it should also be gentle on their skin and provide a calming effect. The SPA by TropiClean Fresh Shampoo for Pets ticks all of those boxes – and more.

Not only does it have a lavender aroma that can help soothe an anxious dog during a bath, but it is also infused with a super gentle and all-natural formula that nourishes and protects the coat.

In addition, the shampoo is soap-free, making it safe for even the most sensitive German shepherds.

While the shampoo has a great lavender scent that helps to calm dogs during baths, some dog parents complain that the scent is weak.

However, it’s important to keep in mind that this shampoo is not designed for its smell. It is designed to help your dog relax during a bath or grooming session – and it does that job quite well.


  • Soothing lavender scent.
  • All-natural formula.
  • Soap-free, making it safe.


  • The scent is not as strong as some people would like.

7. Douxo S3 Calm Shampoo (Best for Itchy Skin)

Itchy skin is no laughing matter- just ask any dog owner who has had to deal with a dog that scratches themselves raw. If your German shepherd is dealing with itchy skin, then you need a shampoo that will help to soothe and protect their skin.

The Douxo S3 Calm Shampoo is a godsend for dogs that suffer from seasonal allergies. Among its ingredient is ophytrium, an extract from the Japanese mondo grass plant. T

This plant extract has natural anti-inflammatory and antibacterial properties, which can help to soothe and protect the skin. In addition, ophytrium can also help to reduce excessive itching, a common problem that can lead to further irritation and even infection.

While many dog parents said that the Douxo S3 Calm Shampoo definitely stopped their dogs from licking their fur, they often wished that the effects lasted a bit longer.


  • Helps soothe irritated skin during seasonal allergies.
  • Hypoallergenic and soap-free.
  • Has a pleasant cocoa and vanilla scent.


  • Some dog parents wished the effects lasted longer.

8. Epi-Soothe Shampoo (Best for Allergic dermatitis)

There are a lot of things in this world that can make a dog itch. Maybe it’s allergies, or maybe it’s parasites. Or maybe it’s just a skin infection. Whatever the cause, the Epi-Soothe Shampoo is a great choice if your shepherd is dealing with itchy skin.

The formula includes an ingredient called D-mannose, which is a natural sugar that helps to prevent bacteria from sticking to the skin. This means that your dog’s coat will be less likely to become dry or irritated.

The shampoo also contains oat grains, which have been shown to be effective in soothing and hydrating the skin. In addition, the oat grains help to provide a protective barrier against allergens and other irritants.

While the shampoo was effective in helping to soothe itchy skin, a few dog parents said that it didn’t work on their dogs.


  • Helps to prevent bacteria from sticking to the skin.
  • Help to soothe and hydrate the skin.
  • Provides a protective barrier against allergens and other irritants.


  • Did not work for some dogs.

9. Pet MD – Medicated Shampoo for Dogs, Cats, and Horses

Medicated shampoos can help to treat skin conditions and provide relief from itchiness, and the Pet MD Shampoo is one of the best on the market.

It contains Chlorhexidine and Ketoconazole, two powerful ingredients that are effective against a wide range of fungi, bacteria, and yeast.

One great thing about this shampoo is that it is useful to reach those hard-to-reach places like face folds, finger folds, and even underarm and groin areas.

Owners of brachycephalic breeds will appreciate this feature although this doesn’t mean that other dog parents can’t use it on their dogs as well.

Write the next paragraph about the downside is some customers said it did not lather as much as they would have liked and very light scent.

The downside was some dog parents said it did not lather as much as they would have liked and very light scent.


  • Effective against topical skin infections.
  • Can be used in hard-to-reach places.
  • Help to soothe and hydrate dry skin.


  • Some dog parents said it did not lather as much as they would have liked.

10. Aesop Animal Shampoo

Aesop Animal Shampoo is a good option for German shepherds who hate heavily scented shampoos. The mild formula contains ingredients like lemon rind and tea-tree leaf, which give the shampoo its light, refreshing scent while also cleansing the skin and coat.

The Aesop Animal Shampoo is also good for sensitive skin. The unique blend of ingredients ensures that your shepherd’s sensitive skin won’t cause any adverse reactions. In fact, many dog parents say that their dogs’ skin has never looked better.

However, some dog parents feel that the price of this shampoo is too high, opting instead for cheaper alternatives. While it is true that you can find good quality shampoo at a lower price point, there are also many reasons why splurging on a higher-end product may be worth the investment.

For one thing, premium shampoos often contain more natural ingredients and are less likely to cause irritation or dryness. In addition, they tend to lather better and rinse out more easily, leaving your dog’s coat looking and feeling its best.

So while the price tag may be higher, you may find that it is worth the investment for a good quality shampoo.


  • Light, refreshing scent.
  • Cleanses the skin and coat.
  • Good for sensitive skin.


  • Expensive.

Best Shampoo For German Shepherds Buying Guide, Tips, and FAQs

In the following section, we will answer some of the most frequently asked questions about German shepherd shampoo. We’ll also provide some helpful tips on how to choose and use the right shampoo for your pup.

What To Consider When Buying Shampoo for German Shepherds

When it comes to choosing the best shampoo for your German shepherd, there are a few factors you’ll need to take into account. Here are some of the most important things to consider:

1. The Purpose of the Shampoo

First and foremost, you’ll need to decide what you want the shampoo to do. For example, are you looking for a shampoo that will simply clean your dog’s coat, or do you need something that will also condition and detangle their fur?

If you’re not sure what you need, it’s a good idea to ask your veterinarian. They’ll be able to recommend a shampoo based on your dog’s individual needs.

2. Your Dog’s Skin and Coat Type

Another important factor to consider is your dog’s skin type.

Dogs with dry skin, for example, will benefit from a shampoo that is designed to moisturize and hydrate. On the other hand, dogs with oily skin may do better with a shampoo that is designed to control oil production.

In addition, you’ll also want to consider your dog’s coat type when selecting a shampoo. Dogs with long coats, for example, will need a shampoo that is gentle enough to avoid irritating their delicate skin.

3. The Formula

When it comes to the actual formula of the shampoo, there are a few things you’ll want to keep in mind.

First, you’ll need to decide if you want natural or synthetic shampoo. Natural shampoos are made with ingredients that are derived from plants and other natural sources.

Synthetic shampoos, on the other hand, are made with ingredients that are created in a laboratory.

There is no right or wrong answer when it comes to natural vs. synthetic shampoo. It simply depends on your personal preference.

However, it’s important to note that natural shampoos may be less harsh on your dog’s skin and coat than synthetic shampoos.

Dog shampoo should also be pH balanced in order to avoid irritating your dog’s skin. A pH-balanced shampoo should have a pH level that is similar to your dog’s skin, which is typically between 6 and 7.5.

This will help to ensure that your dog’s skin is not dried out or irritated by the shampoo.

4. Lifestage

One important factor that is often overlooked is the life stage of the dog. Puppies, for example, have delicate skin and are more prone to dryness and irritation. As such, they require a shampoo that is gentle and hydrating.

Adult dogs, on the other hand, typically have tough skin that is less prone to dryness and irritation. Therefore, the more regular shampoo will suffice.

5. Scent

If you’re like most people, the first thing you notice when you enter a room is the sight of things. But what about the smell of things? The scent is surely an important factor to consider when choosing a dog shampoo.

After all, you don’t want your dog to stink worse than he already does. There are two things to keep in mind when selecting a dog shampoo based on scent.

First, consider the type of scent you want. Floral scents are popular among many dog owners, but there are also fruity and musky scents to choose from.

Second, think about how strong you want the scent to be. A light scent may be fine for some dogs, while others may need a stronger scent to mask their natural odor.

6. Packaging

Last but not least, you’ll need to consider the packaging of the shampoo. The type of packaging can vary from bottles to pumps to tubes.

Some shampoos even come in convenient travel-sized containers. When it comes to choosing the right packaging for your needs, it’s important to think about both function and convenience.

For example, a pump bottle may be more convenient to use than a traditional bottle, but a tube may be easier to pack when traveling.

The bottom line is that there is no right or wrong answer when it comes to packaging. It simply depends on your personal preference.

Tips for Using a Dog Shampoo On Your German Shepherd

Now that you know what to look for in a German shepherd shampoo, it’s time to learn how to use it effectively.

Here are a few tips to help you get the most out of your shampoo:

1. Read the Instructions

Before using any shampoo, the very first thing you should do is read the instructions.

This may seem like a no-brainer, but you’d be surprised at how many people don’t bother to read the instructions before using a new product.

This will help you to avoid any potential problems, such as irritation or drying out your dog’s skin.

2. Test the Shampoo First

If you’re unsure about a particular shampoo, it’s always a good idea to test it out first. Apply a small amount of shampoo to a small area of your dog’s skin and wait 24 hours to see if there is any reaction.

3. Be Gentle

When shampooing your dog, be sure to use gentle, circular motions. Apply the shampoo evenly over your dog’s body and avoid scrubbing too hard, as this can irritate the skin.

4. Rinse Thoroughly

After shampooing your dog, make sure to rinse his fur thoroughly. If any shampoo is left on your dog’s fur, it can cause irritation and dryness.

5. Follow Up with a Conditioner

If your dog’s fur is looking a little dull, you may want to follow up the shampoo with a conditioner. This will help to restore shine and moisture to your dog’s fur.

6. Dry Your Dog’s Fur

After shampooing and conditioning your dog’s fur, don’t forget to dry it off. This can be done with a towel or a hairdryer set on the low setting.


No matter what your German shepherd’s coat needs are, you’re sure to find the perfect shampoo from our list. We’ve covered a variety of different types of shampoos, so there’s something for everyone.

Additionally, we’ve included tips on how to use each type of shampoo effectively, so you can keep your dog healthy and happy.

So, what are you waiting for? Choose the best shampoo for your German shepherd today and give them the coat they deserve.


1. Can You Use Human Shampoo on Dogs?

Human shampoos typically have a pH that is too low for dogs, which can cause irritation. In addition, human shampoos often contain ingredients that are harmful to dogs, such as sulfates.

For these reasons, it is best to use a shampoo that is specifically designed for dogs. These products will be more gentle on the skin and will not contain any ingredients that could potentially harm your dog.

2. Why Does My German Shepherd’s Coat Smell Bad Even After a Bath?

If your German Shepherd’s coat smells bad even after a bath, it could indicate an underlying medical condition that needs to be addressed.

It could be something as simple as an allergic reaction to a new shampoo or soap, or it could be a sign of a more serious problem like intestinal parasites or an infection.

If the smell persists, make an appointment with your veterinarian for an examination. They will be able to determine the cause of the odor and recommend the best course of treatment.

3. How Often Should I Wash My German Shepherd?

The answer depends on a number of factors, including the dog’s age, activity level, and coat type. Generally speaking, German Shepherds only need to be bathed every 3-4 months.

However, if your dog is particularly active or has a thick coat, you may need to bathe them more often. On the other hand, if your dog has a short coat or isn’t very active, you may be able to get away with bathing them less often.

4. What can I use if I don’t have dog shampoo?

If you’re out of dog shampoo and need to give your pup a bath, don’t worry – there are plenty of substitutes you can use in a pinch. Baby shampoo is a great option for dogs with sensitive skin, as it is designed to be gentle on delicate hair and scalps.

For dogs with particularly dirty coats, dish soap can be used to break down grease and grime. Finally, corn starch can be used to absorb excess oil and help keep your dog’s coat looking clean and shiny.

Why Trust Us?

Here at TrainYourGsd, we understand that your dog is a member of the family. That’s why we only recommend products that we would use on our own pets.

In addition, we consult with a team of pet care experts before making any recommendations. This way, we can be sure that we’re giving you the best possible advice for your dog.

Additionally, we never accept free products from manufacturers in exchange for a positive review. We believe that this would bias our recommendations. So, you can be sure that our list of the best German shepherd shampoos is completely impartial.

How We Researched

To come up with the best possible list of German shepherd shampoos, we did extensive research on a variety of different products. First, we consulted with a team of pet care experts to get their opinion on what to look for in a good shampoo.

Then, we scoured the internet for customer reviews. This allowed us to get a better idea of which products are actually popular with German shepherd owners.

Finally, we compared features and prices to find the best possible value for money.

This is how we came up with our list of the best dog shampoos for German shepherds.

By Andrew Garf

Andrew Garf has loved dogs, especially German Shepherds, since he was 10 years old. Though he also loves burgers, training dogs is his real passion. That's why he created the website TrainYourGSD.com - to help dog owners learn how to properly train, care for, and bond with their German Shepherd dogs.